With remarketing you can get the attention of potential customers who have visited your website. Based on their search, you can show them relevant advertisements via your via Google, which increases the chance that they will buy from you. This makes it easier for you to reach or alert your target group who is looking for what you have to offer them. The advantage is that this group already has a need and is apparently orienting itself. The purchase moment will therefore be higher than normal. If the visitor has not made a purchase, you can also choose to persuade them through a special offer, notification or temporary action. You can use remarketing via the search network, display or video.